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Table of contents
- Effective communication case study analysis case 91 pepsi syringe in 2021
- There's a syringe in my pepsi can case study
- Pepsi crisis management case study
- Pepsi is pleased to announce nothing ad
- Crisis management case studies
- Pepsi crisis management plan
- Pepsi crisis management case study 2017
- Pepsi 1993 syringe case
Effective communication case study analysis case 91 pepsi syringe in 2021
There's a syringe in my pepsi can case study
Pepsi crisis management case study
Pepsi is pleased to announce nothing ad
Crisis management case studies
Pepsi crisis management plan
Pepsi crisis management case study 2017
Pepsi 1993 syringe case
When was the Pepsi syringe crisis of 1991?
Overview • June 1993, Seattle television station reported discovery of a syringe in a diet Pepsi can by a local couple. • Issuance of regional advisory by U.S. FDA gave warning to consumers which spread through news broadcast within 24 hours. • July 4th holiday sales period presented pepsi-Cola with a challenge to trademark and reputation.
What was the outcome of the Pepsi crisis?
• Pepsi’s crisis response was deemed a success by cooperation of FDA and clients. • Media debated its role in escalating the scare. • Pepsi was lauded in congressional record by U.S. house of representatives for its quick and decisive action to end the national scare.
Are there any syringes in cans of Pepsi?
The public relations industry is generally impressed with Pepsi-Cola's handling of one of the more bizarre crises of the past few years: a weeklong series of apparent hoaxes alleging the discovery of syringes and other foreign items in cans of Deit Pepsi.
Who was commissioner at time of Pepsi syringe hoax?
Commissioner David Kessler was at least as visible as Weatherup and in some cases being even more explicit about his belief that the tampering claims were hoaxes, charges Pepsi was not in a position to have made as long as there was even a fraction of one per cent doubt that it was blameless.
Last Update: Oct 2021
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Zebariah
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